General Motors sales in April proved unaffected by the negative press surrounding the company's widely publicized safety recall after the company saw sales of both the Chevrolet Silverado and GMC Sierra rise significantly throughout the month.
According to Automotive News, Chevrolet delivered 42,755 units in April, an increase of about 9 percent from March and about 6,000 more units than Ram sold. In March, Ram sales surpassed monthly Silverado sales for the first time in 15 years. GMC Sierra sales rose 21 percent to 17,246 units, while sales of Ford's outgoing F-150 model rose 7 percent.
GM sales have remained mostly stagnant throughout the year, currently sitting at 903,713 units. Weak sales of pickups and SUVs have been a major contributing factor, which are still off by 5 percent despite the healthy jump in April.
"Retail demand was steady in April, and truck sales and transaction prices were especially strong," said Kurt McNeil, GM's U.S. vice president of sales operations.
Average industry truck incentives fell $680 for the month, reports. Incentives on GM trucks rose 16% for the month, while Ram incentives dropped 22% and Ford truck incentives fell 9%.
GM said it gained more than 3 percentage points of retail market share in the full-sized pickup truck segment in April, bringing its share to 35 percent.
- Sam McEachern
Sam is GM Authority's staff writer providing coverage of General Motors news.
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